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Dana & Mike Smith
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Z-ROD® Keeps Classic Vehicles Street-Ready

AMSOIL Z-ROD® Synthetic Motor Oil protects engines on the highway and in the garage.


Making the transition from storage to the street can be an anxious time for classic car owners. Even after extensive preparations, doubts may linger whether a prized...

Can Your Motorcycle Survive Extreme Heat?

V-Twins Get Hot

Harley-Davidsons* and other bikes with big V-twin engines generate significant heat, especially in low-speed parades, in rally traffic or on long climbs on hot days. Motor oil plays a critical role in cooling these big air-cooled engines,...

How Does Synthetic Motor Oil Increase Fuel Economy?

Although gas is hovering around only $2.00 per gallon these days, increasing fuel economy is still a top priority for most automakers, due in large part to more strict corporate verage fuel economy (CAFE) requirements on the horizon.

One...

Extreme Heat And How It Affects Your Engine


The average operating temperature of a passenger car/light truck engine is up to 235ºF, and higher under heavy loads. Motorists are becoming more familiar with the technologies responsible for this increased heat, specifically turbochargers and direct...

Maximize Marine Engine Performance and Reliability



Fishing season is here.  Although some boaters and anglers don’t realize it, using a dedicated marine motor oil is vital to protecting marine motors for a few reasons:

• Severe operating conditions
• Exposure to rust and corrosion
• Fuel...
Nearly 40 percent of engine failures can be attributed to cooling-system issues. Clearly, it pays to take care of your vehicle’s cooling system. Sludge/slime are just one of the common symptoms of larger problems. Left unchecked, it’ll plug the radiator, heater core or fluid passages, resulting...
Powersports Business, a leading B2B magazine for the powersports industry, has recently announced the winners of the 17th annual Nifty Fifty awards. Editors at Powersports Business select new or reformulated products that they believe will help boost dealership profits and...
There are so many things we take for granted and give very little thought to. Air is one of them. We seldom feel a need to understand what happens when we breathe, how oxygen in the atmosphere ends up in our bloodstream so as to nourish the cells of our bodies. Gravity is something else...

Extreme cold can cause conventional motor oil, transmission fluid and gear lube to thicken, starving vital moving parts of necessary lubrication. In many cases, thick motor oil will prevent vehicles from starting. Cold, thick transmission fluid results in delayed or sluggish shifts and inadequate...
Sub-zero cold has once again gripped us here in Superior, Wis., while folks in Boston continue to dig out from their snowiest month ever. Living in a region dominated by winter weather forces you to get resourceful. AMSOIL Dominator® Coolant Boost offers a simple, inexpensive way to...
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